Why I Created Gror: The Search For Like-Minded

Hi, I'm the creator behind Gror. If you're reading this, you might be wondering who built this platform and why. The truth is, I built Gror not because I wanted to be an "entrepreneur"; I built it because I wanted to solve a problem I had myself - and couldn't find satisfying solutions elsewhere.

The reality behind "proximity" friendships

Throughout my life - from primary school to high school, from high school to university, from university to the job market, and now from job to job - I experienced the same pattern: with every change of environment, many friendships slowly faded away because we were no longer in the same space. I began to realize that many of my relationships weren't built on shared interests, values, or common goals, but simply on "proximity" - the fact that we happened to share the same environment every day.

I find it fairly easy to make friends within my immediate environments. But I felt like I was missing a way to find like-minded friendships that last regardless of the environment - the kind that give you the reassurance that they won't simply die out the next time you switch space. But when I began looking for these like-minded people outside my usual circles, I hit a wall:

• Traditional attempts feel random: I tried evening classes at AOF (and courses), Meetups, book clubs, and the occasional football team. But it felt incredibly random, extremely time-consuming, and far outside my comfort zone.
• The fear of putting yourself out there: It's a somewhat sensitive thing to admit that you're looking for new friends -or more precisely, people you have more in common with. Having to "advertise" that publicly with your face and name on digital platforms felt awkward.
• Superficial platforms: Feeling increasingly desperate, I signed up for various "friend apps" anyway. But I ran into tons of dead profiles and platforms that offered nothing more than a photo and a brief bio. There was no way to say: "Show me the people I actually have the most in common with."

Building a better alternative

I felt there had to be a better way to connect people based on a combination of their interests, values, goals, and current chapter in life - their "vector sum" match. So I spent nine months coding Gror, aiming to build a solution that would (1) make it possible for anyone to open up through initial anonymity, and (2) provide a detailed, tag-based matching system plus an optional algoritm that easily could be understood.

I called the solution "Gror" (Danish for "grows") because it helps you grow: making it easier to build new networks, and in turn, grow as a person. The platform lets you filter by highly specific tags, or combine them; making it easy to find exactly the people you're looking for - whether that's a specific hobby, a core value, or a shared chapter in life.

I'm not the only one searching

When I launched Gror, I had no idea whether anyone else felt the same way. Today, there are over 2,000 users on the platform (as of August 30, 2026). Seeing hundreds of people use something I built to find like-minded connections that could potentially last a lifetime is deeply meaningful to me, and makes my heart (metaphorically) larger.

The ultimate goal of Gror is simple: I hope the platform makes it easier to build lifelong connections that endure across different environments. To find like-minded people, meet them in the real world, and then delete the app. I believe having a conversation with someone who genuinely understands you, is far more stimulating than staring at a screen. I think a lot of people miss these stimulating conversations.

Let's grow.